Our working on any project begins with research. We formulate the goals, objectives and strategy, describing the long term.
We analyze the target audience, working on the characters and scenarios, creating an environment for their interaction with the product. We perform competitive analysis.
We design the future product, create prototypes and mockups, write a brief for developers.
The final stage of the product is a decisions and rules document that includes information architecture, interaction design, visual concept of the grid and elements of visual solutions, technical task for developers.
This stage includes programming, testing, debugging and product launch, illustrations refinement. We arrange focus groups and eye-tracking testing, provide support and make preparations for the development of the next version.
We do hope that everything we do must bear benefit: customers, products, users, in an ideal—all of humanity.
We have the most transparent relationship with the client and the team. Information must be accessible and open.
Everything that we agree should be consistent and predictable.