AlfaGame

Interactive online game
WEB
block374

The task was to create and launch an interactive online game to motivate Alfa Banks’s clients who actively use the bank’s different services.

The main goal was to present what the bank has to offer to clients through engaging them to join a sort of Olympics game.

block375
2 1
block376

The Alfa Olympics consisted of 6 different disciplines. To reach the finish clients had to use the bank services like they used to. All participants had the opportunity to share their achievements via social media using the official hashtag #Alfagame.

block377
3 1
block378

For 70 finalists Alfa Bank prepared great prizes such as 20 iPhones 6S and 50 hours of AlfaPay watches. The total prize fund was around 1.5 million rubles.

block379
4 1
block380

More than 5000 people from all over Russia have participated in this game.

block381
5 1
block382

We are proud that this project was created and launched at Looi in a pretty limited time period.

block383

Thank you!

Creative Director

Arthur Arsyonov

Art Director

Dmitry Trostin

Designers

Konstantin Karpov, Ilya Sergeev

Programming

Eugene Wezel

Manager

Mark Golberg